Bootstrapper Handbook for Startups

Business Bootstrapping Advantage Number 9

February 9, 2010 · Leave a Comment

You are most likely to create value when you are bootstrapping a business. If you want to experience good, clean fun in business, then I suggest you start from the scratch. The fulfillment you feel in a bootstrap business is much better than the funded one.

You are at peace with bootstrapping. You do not need to pressure yourself in dealing with the promises that you can’t keep. You are away with the temptations that go along with the large sums of unearned cash.

In bootstrapping, you can focus on creating value. Your business relies on value. When you commit to deliver value to your customers, business success is at hand. Value can be found at the heart of business, if you do not have this, then your business will struggle. Creating value should not be taken for granted, because this is where your business depends. This is what funded business often missed because the attention is being occupied by other elements.

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Business Bootstrapping Advantage Number 8

February 4, 2010 · Leave a Comment

Bootstrappers owned the whole business. The equipments, the ideas and the products are owned fully by the bootstrappers. What makes this as an advantage for bootstrappers is that, if the business will succeed, bootstrappers will take everything. They will get all the winnings. And the best part is that, they can even pass that on to the next generation.

In a funded company, you cannot take all your winnings. You must consider third parties such as the investors and the lenders. You need to take extra effort to achieve the amount of growth that you want to go to your pocket.

With external funding, you can see right before your eyes how your income totally diluted by subsequent round of funding. Although you have a successful business, you only have a little financial again personally.

If you want to take all the winnings, then you must bootstrap your business. You cannot appreciate your company’s income if you know it will not be all yours.

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Business Bootstrapping Advantage Number 7

February 2, 2010 · Leave a Comment

If you are bootstrapping your business, you can have more freedom and flexibility.

If you are working with a funded business, you have to work more on your business only to find out that you have become a slave of your business. In a funded business, you are required to deal with your third parties. You need to constantly answer the banks, the private investors and grant agencies. These transactions will take most of your time destroying your capability to answer more important business challenges. You should have spent your time to study the changing market conditions and find more business opportunities.

On the other hand, bootstrappers are not pressured with these stuffs. They have more freedom and flexibility. They can even change their decision overnight without compromising the business operation. This fact is a significant factor for bootstrap business to stay longer than the funded business.

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Business Bootstrapping Advantage Number 6

January 28, 2010 · Leave a Comment

Funded business tends to be lax in terms of decision making. There is no much pressure when it comes to decision making, and this results to a lousy and risky decisions. One of the most obvious reasons why funded business failed is because they are not making good decision. With the thought that money can always backup their business, they are making decision without careful analysis.

Bootstrappers on the other hand are always forced to think outside the box. Every cent counts, so every decision is important. Bootstrappers are required to think in an unconventional way. There is no room for mistake, so whether they like it or not, they must solve the problems in a creative way. Creative way in the sense that every action that they should take should not require them to shell out big amount of money, because they don’t have it.

This results to an innovative thinking, unique approach and creativity in solving the problems. That is why bootstrap business always have good product design, manufacturing and effective marketing and sales.

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Business Bootstrapping Advantage Number 5

January 26, 2010 · Leave a Comment

Bootstrapping a business is risk free. This is risk free not because it is away from risk; it is because there is no chance for the bootstrappers to engage in risky transactions.

The bootstrappers are less likely to make big, fatal financial mistakes. First and foremost, they don’t have huge amounts of cash to place their bet. Whether they like it or not, they should always stay on the safe zone, no chance for them to engage with financial transactions. Bootstrappers can’t afford to make huge mistakes that often destroy venture-funded companies it.

One thing that makes bootstrapping business risk free is because they don’t have to put up the family home as collateral or jeopardize a lifetime of savings. They can always start a business with whatever funds is available or with whatever they feel comfortable investing.

With the initial revenue, bootstrappers can get things rolling. They can fund the growth of their business from a scrap, without engaging through complicated financial investments. Less pressure, less worry, less risk.

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Business Bootstrapping Advantage Number 4

January 19, 2010 · Leave a Comment

A bootstrap business will give you an opportunity to start your business in a timely manner. You can be able to develop and accelerates time-to-market and time-to-profitability.

If you are into bootstrapping business, you can start your business right away. In a business where you need an external funding, you cannot decide immediately to start your business. You need the approval of everybody first before you can start your business. It may take a year or two before you can receive the go signal that you are good to go with your business. You need to provide a lot of information such as maybe a 200 pages business plan and a lot more.

While business funded with external resources is on the process of getting everybody’s approval to start the business, bootstrappers are already on the stream doing their business. Just before you can start a funded business, bootstrappers already closed the deal and achieved the goal.

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Business Bootstrapping Advantage Number 3

January 14, 2010 · 1 Comment

Another advantage of bootstrapping a business is that, bootstrappers are very sensitive with money. Every single cent counts. Bootstrappers are not into wasting money, they are most likely to focus on how to create money.

Humans have the tendency to spend and burn money if there are sufficient resources. This has been the practice and has been a part of “human culture”. If you have a lot of money, you tend to forget how to budget your finances.

In a bootstrapping model, you can’t afford to waste money. Wasting money should not and will not occur, because in the first place, there is no money to waste. Bootstrap business is into making money and not waste money.

Let’s put it that way. Business bootstrapping will start from nothing to something. While those businesses with sufficient resources sometimes start with something and end with nothing.

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Business Bootstrapping Advantage Number 2

January 12, 2010 · 1 Comment

Bootstrappers are being forced to learn what they are doing at the soonest possible time. This is not something that you should sleep at. As much as possible, you should learn and do things overnight. There is a pressure involve.

Negative as it may seem, being pressured will challenge a bootstrapper to double the effort to learn the materials. The learning process happens sooner and not later. And you know how will this help your business to grow. If you learn things at the soonest possible time, then the greater is the possibility for your business to survive the challenges ahead.

It is a fact that selling is a hard job. You need to learn a lot of things, and you also need to teach others how to sell at best. If you have sufficient capital, you will not be pressured to learn things at the soonest possible time. It will take away the urgency, you will tend to wind up and delay things.

Bootstrappers are always sensitive to the call of urgency. They must learn things as soon as possible because their survival relies on it. And if they will do this, they will become better in managing the business, better than those being funded with ample cash.

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Business Bootstrapping Advantage Number 1

January 7, 2010 · Leave a Comment

When you build your business through bootstrapping, you are always force to do legitimate business. Whether you like it or not, you have to be real, this is in the sense that the business bootstrapping scenario is always based on the real world value. So, as a bootstrapper, you always see to it that you fulfill the needs of every customer at any time. There is no selection of time, it should be all the time. That is why bootstrapping business offers more valuable business transaction than business being funded with ample cash.

If the business have sufficient external financial support, there is a tendency to become lax with the “real” business transaction. Because you have a lot of resources, you may be fooled by the thought that you are actually doing business by just paying your employees’ salary, paying rent and purchasing business equipment. You are sometimes blinded by these elements that you forgot that you are not actually doing business yet.

Bootstrappers are very sensitive of whether they are actually doing business or not. That is why a bootstrap business never lose their focus towards customer service and satisfaction.

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Playing Safe in Bootstrapping

January 5, 2010 · Leave a Comment

At a perspective, a business is just like an egg that has not yet hatched. You need to incubate first and supply enough heat before it will hatch. Oftentimes, the incubation process requires you to shell out money. It is sometimes expensive. The same is true when doing a business, before you put yourself into it, you must do research, make phone calls and buy supplies to start your business. These may require you to put your bet first before it will be materialized. Starting a business, especially bootstrapping is a risk, and the only key to limit the risk is to play safe in doing your business.

With this risky step, you can play safe by keeping a steady income during the planning stage of your business. You can still report to your job at daytime and plan for your business at night time. The most important thing is that you are generating income during the phase of planning and start up. This is indeed the best bootstrapping strategy that you may apply in any kind of business

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